PROJECT
Social Justice Campaign
LEVEL
Foundation Capstone- Seniors
COURSE
Interdisciplinary, 2D
INSTRUCTOR
Johannah Herr
OUTCOMES
Making / Experiment Inquiry / Develop Synthesis / Apply Community / Responsibly
MATERIALS/TOOLS
Adobe Creative Suite Mixed-media
RELEVANT ARTISTS
Nan Goldin (PAIN) William Pope.L
Sam Durant
Alexandra Bell
Dread Scott
Act Up
DOWNLOAD
Members of PAIN and Harvard students protesting in the atrium of the Harvard Art Museums. Photo: Ben Roberts
ASSIGNMENT DESCRIPTION:
Students create a series of three 2D and/or 3D design objects that comprise a “Campaign” about an urgent social issue. All elements of the campaign should visually cohere into an aesthetic that appropriately addresses a call to action about their topic— strategically using color, composition, typography, shape & form.
Campaigns are accompanied by a 300 word statement detailing student's research, design strategies and use of symbolism, iconography, indexical signs, and/or metaphor. This statement will include at least 3 verifiable statistics about the issue, a link to an organization that is working to combat the chosen issue, a bibliography, and a mock-up of the campaign in situ.
Campaigns be can a series of: Products / Product Packaging, Public art Interventions, Posters / Billboards, or Multiples (combination of posters, brochures, buttons, t-shirts etc.)
Questions to Consider:
- What is your call to action? How do you raise awareness AND compel viewers to get involved or take action?
- What is the most effective imagery related to your issue that will capture an audience's attention?
- What information do your viewers need to know in order to understand the issue you are trying to communicate?
- How can you make people care about an issue?
- What is the BEST location and scale for your campaign to be effective? (A series of ads in a magazine or billboards? A product that people use? An object in a public space? etc.)